World-class architecture and interior design firm dwp was invited to transform the glamour, fun and creativity of the F brand into sensational architecture and interior spaces. This led to the birth of the F Hotel concept, which includes a 60-storey tower and a resort, inspired by the FTV brand, comprising retail shopping, a nightclub, spa, gym, photo studio, sky lounge / skybar, all-day dining outlet, a themed restaurant and four different types of fabulous guest rooms – silver, gold, platinum and diamond.
The high-rise tower takes the form of a rotated, extruded diamond, with hotel rooms around the edge and all public areas in the central atrium space. The façade is modular, prefabricated, and animated with video projections. Arriving at the diamond entrance, the visitor immediately walks onto the catwalk-style runway, feeling like a supermodel from the start! Checking in at the sky lobby, champagne is toasted in the fabulous gold rooms. The visitor can have in lunch at the themed restaurant Cathedral of Shoes – inspired by gothic elements and fashion – before relaxing at the light and sound therapy bar, and have a hair done at the backstage parlour. The FTV hotel is a place where guests meet up with unique experiences in fashion and design concepts, for an extravagantly stylish stay.