I love fashion collection is directly inspired by the prêt-à-porter shows in Paris, Milan, London, New York and LA. The trendy collections are available in over 100 shops in Asia I Love Fashion is the new luxury, authentic and unconventional. A style that expresses new forms of elegance, presenting itself as a modern classicism, based on superior sartorial content and creativity. Seduction is energy, dynamic transformation, forthright femininity, lively mood with exotic influence. A style that sets it apart in the lines and colours of the clothes, in the image and glamour in the concepts of the monobrand boutiques.
A brand whose essence lies in its contrasting features.A deluxe mix and match for the main collection with a wide selection of items for day and evening. Launching in Spring 2012, each dress in the I Love Fashion Collection reflects said balance, the pieces showcasing unexpected juxtapositions of leather and lace, full-bodied tulle with form fitting tops.